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20 skills for “writing”

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Marketing

writing-guidelines

Review docs/prose for Writing Guidelines compliance. Use when asked to "review my docs", "check writing style", "audit prose", "review docs voice and tone", or "check this page against the writing handbook".

Data Curated

supabase-postgres-best-practices

Postgres best practices maintained by Supabase, for Postgres running anywhere. Load this skill BEFORE writing or changing anything that lives in a Postgres database: creating or altering tables and columns (including choosing column types), schema design, migrations and declarative schema files, RLS policies and the tests that verify them, indexes, triggers, database functions, queues and scheduled jobs (pg_cron, pgmq), vector/semantic search (pgvector), and restoring dumps (pg_restore) or importing data. Also load it when diagnosing slow queries, high CPU, timeouts, EXPLAIN plans, connection exhaustion, locking, bloat, or rows visible to the wrong user or tenant. This is not just a performance guide — schema, migration, security, and SQL authoring tasks need these rules too, even for a one-column change or a single query.

Marketing Curated

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Marketing Curated

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.

Development Curated

vercel-react-best-practices

React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.

Development

expo-module

Guide for creating and writing Expo native modules and views using the Expo Modules API (Swift, Kotlin, TypeScript). Covers module definition DSL, native views, shared objects, config plugins, lifecycle hooks, autolinking, and type system. Use when building or modifying native modules for Expo. Not for migrating an existing Swift module from the definition DSL to the Expo Modules API 2.0 macros; use expo-migrate-module (from the expo-experiments plugin) for that.

Documents

doc-coauthoring

Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.

Data

using-dbt-for-analytics-engineering

Builds and modifies dbt models, writes SQL transformations using ref() and source(), creates tests, and validates results with dbt show. Use when doing any dbt work - building or modifying models, debugging errors, exploring unfamiliar data sources, writing tests, or evaluating impact of changes.

Data

redis-search

Redis Search guidance covering FT.CREATE schema design, field type selection (TEXT, TAG, NUMERIC, GEO, GEOSHAPE, VECTOR, JSON path), DIALECT 2 query syntax, FT.SEARCH / FT.AGGREGATE / FT.HYBRID command selection, vector similarity with HNSW or FLAT, hybrid retrieval combining lexical and vector ranking, RAG pipelines, zero-downtime index updates via aliases, and debugging with FT.PROFILE and FT.EXPLAIN. Use when defining a search index on Hash or JSON documents, writing FT.SEARCH queries with filters, sorting, aggregation, or vector KNN, tuning HNSW parameters, building a RAG retrieval pipeline, or troubleshooting slow or empty search results.

Data

prisma-client-api

Prisma Client API reference covering model queries, filters, operators, and client methods. Use when writing database queries, using CRUD operations, filtering data, or configuring Prisma Client. Triggers on "prisma query", "findMany", "create", "update", "delete", "$transaction".

Marketing

ad-creative

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'ChatGPT ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use it to produce or iterate ad copy at scale. Copy avoids AI tells like 'it's not X, it's Y' reveals. For campaign strategy and targeting, see ads. For landing page copy, see copywriting. Test hypotheses must be falsifiable, naming the metric, the comparison, and the expected direction.

Marketing

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit,' 'this sounds like AI,' 'AI slop,' 'de-slop this,' or 'make it sound human.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. Every edit removes AI tells such as 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and sentences that trail into extra comma clauses. A request to fix one line gets a point edit that changes only that line. For writing new copy, see copywriting.

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